Millennial Focused Christmas Campaigns
Christmas is the most active time of year when it comes to church advertising campaigns, and for good reason. It doubles as a particularly effective time to conduct millennial outreach campaigns, as it is during the Christmas season that young adults are most likely to be investigating one of their most prominent interests: how to give back to their community and make the world a better place.
From conducting our Topical Survey Report, we discovered that young adults are frequently searching for how they can make the world a better place, and help their fellow man. The Christmas season is a time during which volunteerism and community outreach is on prominent display, making Christmas an ideal time to reach out to young people by providing them a path toward giving of themselves to help those in need.
Does your church hold events in which millennials could volunteer their time to help the less fortunate? Creating a campaign to promote such events would be an extremely effective way to connect young adults with your church.
Doubting beliefs was one of the top ten topics identified by our Topical Survey Report as of interest to young adults. Christmas is the season during which churches gain increased visibility, and is a perfect time to target millennials with doubts about religion. Establishing your church as a safe place for doubters to experience your Christmas service and explore the Christian faith is an effective, low-pressure outreach tactic.
Forgiveness was identified by our Topical Survey Report as the third most interesting topic to young adults. Christmas is a season that often amplifies relational struggles, providing an ideal opportunity to reach out to millennials dealing problems in their personal relationships, be they struggling to forgive others or with guilt themselves.
Helping the Poor was the second most interesting topic to millennials based on our Topical Survey Report research. The Christmas season is a time during which volunteerism and community outreach is typically amplified, making it an ideal time to reach out to young people by providing them a path toward giving to help those in need.
Does your church organize outreach to help the underprivileged at Christmas time? Promoting these efforts to young adults can be an effective way to bolster the outreach itself, while also exposing millennials to your church in a very positive light.