SEO Millennial Content Services
Having your website content show up in the Google searches of millennials can be an invaluable source of organic traffic.
What Is SEO Millennial Content?
To understand what church marketers mean by SEO millennial content, it’s helpful to break down the phrase into its component parts:
- “SEO” refers to search engine optimization, which is the process of optimizing a website so that people can easily find it when they enter related Keywords into Google or any other search engine.
- “Millennial Content” refers to the substance of a website that is of interest to the millennial demographic group – be it textual information, images, or even video.
Therefore, “SEO Millennial Content” can be defined as any content created with the goal of attracting millennial traffic to your website from Google or other search engines in mind.
Building Blocks of SEO Millennial Content
MILLENNIAL FOCUSED TOPICS
Prior to creating content focused on appealing to millennials, understanding what topics millennials are interested in is obviously critical. We have conducted focus groups and a thorough topical survey to help determine what topics millennials are most interested in. You can find an analysis of our findings and methodology in our Millennial Topical Survey Report.
KEYWORD RESEARCH
You should have a professional perform Keyword research before you start creating new millennial focused content for your church website. This way, you can make sure that your millennial focused content is built around the Keywords that millennials are using to search for the content in Google.
The most basic benefit of performing Keyword research is identifying Keywords related to your church and its ministries that have high search volumes and low competition within the millennial demographic. Obviously, there will often be trade-offs between search volume and competition – but identifying Keywords that offer you the strongest opportunity to generate organic traffic is perhaps the single most important thing that can be done to ensure success.
CONTENT ORGANIZATION
Organize the content on your site in a logical way. This is not only good for SEO as Google is more easily able to locate your content, it also helps visitors to your site find other related content easily. The longer a visitor stays on your school’s website, and the more content they consume, the better! This practice is not at all specific to attracting the millennial demographic, but important nonetheless.
CONTENT PROMOTION
Millennials spend a huge proportion of time on social media. Increase visibility to new content you create by sharing it on social networks and building links to your content – both internally and from external sites. This will in turn increase the authority of the content you have created. Google wants to display search results of highest authority to its users first, so building authority will help give your content a competitive edge.
Different Types of SEO Millennial Content
BLOG POSTS
A blog is one of the most effective ways to regularly add new SEO content. In general, blog posts are more interesting and more likely to attract links than typical website pages, so they often add authority to your site.
VIDEOS
Millennials are used to consuming the majority of their informational content in the form of video. Additionally, video content is often more engaging, and can present information faster and more clearly than text.
LISTS
Content that is presented in a list format often has an easier time “hooking” an audience, and is more likely to induce click-throughs when it shows up in search results. The list format can often also inherently simplify the topic.
SLIDESHOWS
Sometimes pictures are more important than text. SEO optimization of your title, captions, image file names, etc, are important for slideshows because there is less text for the search engines to interpret.