Millennial Focused Campaigns
The future of the church depends on reaching young adults.
Advertising campaigns designed to appeal to millennial interests can be a key component in attracting young adults to your church.
Strategic targeting is the ability to deliver your carefully crafted message to a receptive audience. This is the most efficient way to maximize your advertising dollar, and ensure that your ads are primarily viewed by those who the message has been tailored to appeal to. Using advanced targeting techniques, we can not only ensure that your millennial focused advertising campaign is delivered to the appropriate age demographic – but that it is delivered to the young adults that exhibit behavior which suggests they will be receptive to your message.
A Multi-Platform Approach
Young adults spend more time online than any generation that has preceded them, and divide their time between a variety of platforms. The most robust millennial focused marketing campaigns utilize Google Search Network, Google Display Network, Facebook Ads, Instagram Ads, and Retargeting Ads. This breadth of scope allows your campaign to reach its ideal audience effectively, as the vast majority of the millennial demographic will spend significant time using one or more of the platforms identified.
Most of our church clients simply settle on the total dollar amount they want to spend, and then let our experienced staff allocate it among the online advertising channels depending on the nature of their message and goals of the campaign. This is the most efficient approach because we start out by casting a wide net among multiple channels, and then based on performance, we promote the channels that are working the best and demote the channels that aren’t producing conversions.
GOOGLE SEARCH NETWORK
We have seen excellent results with Google Search Campaigns because younger generations have grown up using search engines to find whatever answers they are looking for. Due to this, a young adult is extremely likely to search Google for help with a ‘Felt Need’ issue – such as mental health, finances, parenting, etc. This makes Google Search Network Campaigns ideal for messages that provide answers or solutions to problems that your church and its ministries can provide.
GOOGLE DISPLAY NETWORK
Banner ads in the Google Display Network have also performed well. With millions of websites, news pages, blogs, and Google websites like Gmail and YouTube, the Google Display Network reaches 90% of Internet users in your area. Reaching Gmail users is a major advantage, as based on our research 64% of young adults use Gmail as their email provider.
Interruptive display advertising can be an extremely effective way to reach people who are going to be interested in what your church has to offer in the future, but have yet to start actively searching.
Facebook Ad Campaigns offer the most advanced demographic based targeting of any advertising platform in existence, and as a result, our millennial focused campaigns on Facebook have historically been very successful. The Facebook platform is used by over 88 percent of U.S. adults aged 18 to 29.
A Retargeting Campaign supports your existing advertising by reminding people who previously visited your site about your church. This is done by giving a tracking “cookie” to visitors of your church website. When those visitors have not yet completed a desired action on your site (clicked through to the “I’m New” or “Service Times” page, for example), they can be targeted at a later time by this campaign, and served your advertisement as a reminder.