There’s no question that the future of the church depends on its ability to reach millennials – today’s largest living generation. Many churches struggle to engage this enormous population thanks to a cultural shift reflecting varied interests and attitudes which are heavily shaped by a digital age upbringing. With church attendance numbers in a major decline, it’s more important than ever for Christian organizations to try and better understand the millennial generation, and to implement strategies that will attract, engage, and develop them into the next church leaders. Tailoring ministry to appeal to young people is a critical step in securing a brighter future for the church, and in serving the needs of more community members by sharing the gift of God.
To help get you started, here are 10 great ideas of sermon topics that are appealing to millennials:
- Mental Health
- Service to Others
- Identity / Purpose
- Friendship / Loneliness
- Questions About God
- Women’s Rights
- Pregnancy & Building a Family
- Relationships / Dating / Marriage
- Humanitarian Issues
Digging Deeper: Research on Millennials and the Church
The 10 sermon topics listed above were ranked as the most interesting according to a recent millennial survey (2018). This research was conducted by Christian marketing firm, Missional Marketing, in order to help churches with millennial outreach. The survey incorporated 265 young adults age 18 to 30 (millennials and older members of Generation Z), nearly 75% of whom reported having been raised in a Christian home. While the survey included an extensive number of topics (full topical survey report can be found here), the results were aggregated into a list of 20 larger topic groups in order to more easily interpret the results. Out of the 20 larger topic groups, the top 10 are listed above. The data of this project is a valuable resource for churches hoping to reach more young adults in a meaningful way.
Next Steps: Giving Your Church a Millennial Makeover
Missional Marketing can help your church become millennial outreach experts. We’re a marketing and advertising agency equipped to restructure your website for search engine optimization, create your marketing campaigns, implement your advertising budget across online platforms such as Google, Facebook, and Instagram, and craft your overall communications strategy in a way that will appeal to millennials and young people. We’ve even compiled a comprehensive list of Christian millennial resources that you can find in our Resources section to assist you in your efforts. Our methods are grounded in millennial focus groups and continued research, and proven by the outstanding results of our clients. Contact us today to find out exactly how we can help your Christian organization.